The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
When To Transition Out Of 1-1 Coaching To A Membership Business Model

When To Transition Out Of 1-1 Coaching To A Membership Business Model

membership business model

In this Off the Charts episode, I’m spending some time talking about when (and why) to transition out of 1-1 coaching to a membership business model.

The original question I received was this: When and how did you decide it was time to transition from a one-one coaching model to a membership/online model and what system did you put in place to make it possible?

In my business, there was a time where I did both 1-1 coaching and consulting, and offered online courses. The first few online courses I created were priced affordably, below $100, so it wasn’t bringing in enough money to replace my services.

I realized that I could offer a higher end online group coaching and training program when I started repeating the same advice to my consulting clients. In essence, I had created a repeatable system or process that I could teach.

That’s when I designed the Launch It and Profit program, which was born out of working with clients on their launch strategies behind the scenes. I priced it high enough that I knew if I filled it, I could surpass how much I was earning from 1-1 clients.

This helped me justify the time investment it would take to work on this project (it’s always longer than you think!) and I also knew that the people who signed up for program might still want to work with me 1-1. So I didn’t phase out my 1-1 services completely, I just added products to my business model.

After running this course successfully a few times, I phased out the one-off consulting projects, and moved to a 9-month commitment for 1-1 clients at a higher price point. This stability gave me the space to do my best work with fewer clients, and also gave me the time to focus on list building.

Once I got the list building “ball” rolling, I was able to sell more of my products and I eventually phased out the more 1-1 offerings in my business. It took several years to get there, and I still love working with people 1-1 occasionally because I love seeing the results people get, but it’s not the main revenue generator in my business.

Essentially, the membership business model allows me to reach more people than I could possibly have done through the original 1-1 coaching model…and while every business is going to be different, it’s definitely an option that’s available for a lot of entrepreneurs.

The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.
Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.
Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.