The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
One Simple Rule for Investing In Your Business To Financially Breathe Easier

One Simple Rule for Investing In Your Business To Financially Breathe Easier

investing in your business

Today’s episode is a very fun and special one because it concerns cash flow and money in your business. And the great thing is that my guest today, Justin Krane, is actually a professional money strategist for business owners.

In this episode, we hear some amazing insights from Justin about the type of things we deal with as entrepreneurs… We also learn a very simple, transformational rule about investing in your business.

Justin notes that, while personal spending and savings issues (IRAs, life insurance, etc.) are important…the money matters of entrepreneurs tend to revolve around 4 key concepts.

So naturally, he created a program to solve these 4 concepts/pain points:

1. Experiencing overwhelm from tracking cash balances and invoices. Sometimes, the numbers can make us feel paralyzed!

2. Pricing to make a profit. Obviously this is important… but it’s even more important to ensure that our pricing model is coming across as valuable to our clients.

3. Feeling like you’re throwing away money with business investments. Sometimes, we hear things like “big risks bring about big returns.” But what I love about Justin is that he offers a reasonable, practical, rule for investing in your business.

4. Investing in the right marketing to bring about a successful campaign. Many entrepreneurs live launch to launch. It can be exhausting. But even worse is knowing that the money you invested into a particular campaign isn’t bringing enough income back to cover the cost.

… any of these sound familiar?

If so, you’ll absolutely love listening to today’s episode.

More About Justin Krane

Justin Krane, a Financial Life Planner is the founder of Krane Financial Solutions.
Known for his simple, savvy, holistic approach to financial planning, he advises his clients on how to unite their money with their lives and businesses.

He works with entrepreneurs to create a bigger vision for their business. Justin loves business strategy. He is all about achieving business growth.

Justin believes that every business owner needs to know where they are with their business money.
Using a unique system developed from his studies of financial psychology, Justin teaches business owners how to plan their cash flow and be strategic with their business finances.

Prior to founding Krane Financial Solutions, Justin was a Vice President, Investments, and Sales Manager at UBS Financial Services Inc., for 12 years, in Beverly Hills, California.
Justin is a Certified Financial Planner professional.

He received his Certified Investment Management Analyst (CIMA®) designation from Investment Management Consultants Association and in conjunction with The Wharton School of Business at the University of Pennsylvania.

Justin has been featured in The Wall St Journal, Entrepreneur Magazine, and CNN Money.
He is married, has three children and lives with his family in Calabasas, California. An accomplished athlete, Justin was a former junior ranked tennis player in Los Angeles. He loves to cook, travel, and speak Italian.

Off The Charts Business Podcast
The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.
Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.
Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.