i031 Lara McCulloch – Drop The Conditioning and Listen To Your Soul

If you’re ready to stop listening so much to how other people view success, and ready to start pursuing the things that you need to live a fulfilled life, you’ll love this interview by Lara McCulloch.

Lara McCulloch shares a wealth of counterintuitive wisdom in this episode of Off The Charts. If you’ve done the 30 Day List Building Challenge and have been focusing a lot on the technical aspects of running an online business, the wisdom Lara shares is definitely going to be hugely refreshing to hear.

In this interview, Lara shares the impetus behind her total career shift, from employee to entrepreneur.

Although she’d been spent 15 years climbing the ladder and establishing a super-successful career (and had a great, high-paying job), when Lara stopped and looked at her core – at her soul – she realized that she was extremely unhappy and unfulfilled.

Not only does she talk about the way she decided to re-envision her own success, but she also talks about the ways that creating the right business model was integral to bringing everything together. And that’s where the sweet spot of career fulfillment really lies for the entrepreneur.

More About Lara McCulloch

Lara McCulloch is a renowned, results-driven marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara brings ‘Big Brand Thinking’ to small business. Her consulting firm is focused on building growth, reputation and evangelism for companies around the world.

She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities. She’s travelled throughout the world as a keynote speaker and workshop facilitator, changing the way that companies think about their brands.

The culmination of Lara’s passion and experience has heralded leadership posts on numerous industry Advisory Boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership as well as the esteem of Industry Innovator. She has graduated from Ivy Business School’s prestigious Executive Program, but it’s the title of Mom that brings her the most pride.