i#005 Maggie Patterson – How Knowing Your Numbers Helps You Say No

In this episode of the Off The Charts business podcast, we tackle two toughies:

How to say no, and why that’s such an important part of taking your business to the next level.

And how knowing your numbers is key — and we’re talking about a bunch of different numbers, depending on the type of business you run. But especially your financials.

I love that Maggie went there, because those are two keys to my own success as a business owner too, and although these ideas might sound too common-sense or straightforward to some… Actually implementing them is a whole other story!

So if you know you need to learn to say no, and you’ve been avoiding doing some accounting or book keeping or just plain old looking at your metrics, then this episode will set you straight!

Plus, Maggie’s a fellow Canadian with lots to share about being in the industry and in business for herself for so many years. You’ll love her!

More About Maggie Patterson

Maggie Patterson is a copywriter and communications strategist. She works hands on with entrepreneurs to help them market their businesses, using content and communications strategies along with copy that converts, to meet business goals. With more than 15 years of experience she has worked with companies of all sizes from big brands to solopreneurs.

After cutting her teeth during the dot-com bubble and bust in Canada’s leading PR agency, Maggie started her own highly successful marketing and communications consultancy.

She is the host of the Marketing Moxie podcast and her work has been published on leading websites, including Entrepreneur.com, The Huffington Post, Virgin.com, LKR Social Media, Duct Tape Marketing, Content Marketing Institute, Yahoo Small Business and more. Wife of the local volunteer fire chief and mom of the 11-year old Lego King, Maggie loves travel, her half acre outdoor oasis in the middle of nowhere, reading, papercrafts, wine and far too many other things to possibly list.