Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients.
Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the ins and outs of coaching.
One thing I love about Hillary’s story is her commitment to pursuing her own passion in life.
I think sometimes it is tempting to settle into a career that isn’t the perfect fit. But Hillary went through several different careers, and was even a yoga teacher for many years. Finally, she admitted to herself that her life as a yoga teacher wasn’t actually adding up in terms of the time and energy that it was consuming.
Of course, this was where she really began to struggle with the whole concept of building a client avatar. Because she was creating amazing ones – but each time it seemed that her clientele shifted, and the avatar no longer applied.
So Hillary chose to let go of the idea of focusing on your own content first. Instead, she began to listen to what her own clients were asking and what they had in common.
This ended up transforming how Hillary viewed her own business, and how she was able to reach those who would fit best with her services.
Definitely take the time to listen to the wisdom Hillary shares in this episode.
More About Hillary Rubin
Hillary Rubin is a spiritual life & business coach, mentor for coaches, the creator of The Art of Becoming a Coach training program and podcast, The Art of Business for Coaches. She’s on a mission to spread the message that coaching is one of the most rewarding, transformational, and profitable careers to have.
Her clients say the best thing about working with Hillary is knowing that she has their back, even when they don’t have their own, and that she’s a cross between a spiritual guide, an ass-kicker, and a marketing genius that brings out the best in them.
Hillary has been featured in The Los Angeles Times, Yoga Journal, TheDailyWorth.com and was the February 2014 Cover Girl + Feature for Inspired Coach Magazine.
Thank you again, and please let us know if you need anything else! Have a great day!
How Client Avatars Can Sabotage Your Marketing