The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
#125 Rebellious List Building: Try The Reverse Opt-In

#125 Rebellious List Building: Try The Reverse Opt-In

Have you ever looked at what everyone else is doing and thought there must be a different way…

Maybe you’re like me, and you can get a little rebellious when it comes to commonplace marketing advice.

When everyone else is zigging, it makes sense to zag.

That’s exactly what this counter-intuitive tribe building and email list growing technique is all about.

It’s what I like to call “The Reverse Opt-in.” It’s unconventional and perhaps a little risky… but it can totally pay off.

Think beyond the squeeze page to build your tribe.

Instead of requiring an opt-in to get to the reward, consider giving people the reward first.

Sounds crazy, right? But believe it or not — it works!

Not only will people be more willing to hand over their email address, but you’ll also end up attracting and keeping the customers who are the best fit for your business’s niche — and that means more valuable leads.

In this episode, I’ll teach you how “The Reverse Opt-in” differs from more traditional squeeze pages and lead generation techniques, and I’ll also help you determine whether it’s the right approach for your next list building campaign.

The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.
Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.
Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.