#066: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic

Off The Charts Business Podcast with Nathalie Lussier

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#066: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic

Nathalie Lussier

Oct 02, 2014

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated.

Hmm…sounds like what most men say about women too: ever changing and complicated.

So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes naturally to us as women.

If you think about it, using your feminine charms you attract people to you, and unlike being pushy and running advertisements or chasing website traffic, search engine optimization is all about letting people come to you.

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Off The Charts Business Podcast with Nathalie Lussier

The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.

Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.

Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.

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