The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
#064: Writing Compelling Emails That Convert
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#064: Writing Compelling Emails That Convert

Off The Charts Business Podcast

Today I’m going to break down the anatomy of a successful sales email.

There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good.

The way I’ve naturally evolved to write sales emails is not to send marketing but rather to send feelings, digitally.

That might sound weird, but I really start any sales email with what feeling it is that I want to communicate.

Your sales email doesn’t need a ton of logic, reasoning, or facts. The sales page where someone orders your product or service can have more of those details, but in order to get someone to click a link in an email, you need to start with feelings.

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The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.
Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.
Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.