#055: Authentic Marketing – A Contradiction for Coaches?

Off The Charts Business Podcast with Nathalie Lussier

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#055: Authentic Marketing – A Contradiction for Coaches?

Nathalie Lussier

Aug 25, 2014

Authentic marketing is such a hot concept. We all want to be authentic marketers, business owners, and people.

But at what price does being authentic online really come? Now, I’m not saying that you should lie or hide things, but I think that sometimes trying to be authentic can sabotage your business growth.

You can check out the related post and video for this episode here.

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Off The Charts Business Podcast with Nathalie Lussier

The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.

Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.

Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.

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