The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
#042: 5 Minute Book Review 80/20 Sales and Marketing

#042: 5 Minute Book Review 80/20 Sales and Marketing

This is the second installment in my 5 minute business book review series.

You can listen to the first review here.

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Book Review:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

In this week’s book review, I’m really excited to talk to you about a book that is really transforming the way that I think about my business, about the numbers in my business. In the way that I spend my time and the way that I work with clients.

Using formulas it helps simplify some of the things you might be scratching your head about in your business. The book is called “80/20 Sales and Marketing”, by Perry Marshall.


The 80/20 Pareto Principle – where 20% of your activity accounts for 80% of your results – is at the core of this book. But the author takes it further and breaks down the 20% within the 20% and so on until you get to the 1% that is getting you the 99% of your results.

He shows how to apply this principle to pricing where 20% of people will spend 4 times the amount than everyone else. Then within that 20%, another 4% will spend 16 times the amount that everyone else will.

I do the math in this episode to show how this might work in your business.

What Types of Book Reviews Would You Like?

I’ve got a ton of books to review, but of course I’ll focus my book reviews on the most applicable and useful books I come across.

If you have have favorites or must-reads, then please share them in the comments below!

The Momentum Memo
Off The Charts Business Podcast with Nathalie Lussier
The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.
Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.
Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.