#015: Get Off the Content Creation Hamster Wheel

Off The Charts Business Podcast with Nathalie Lussier

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#015: Get Off the Content Creation Hamster Wheel

Nathalie Lussier

Apr 07, 2014

In episode 15 of the Off The Charts Business Podcast, we look at how content creation doesn’t have to be overwhelming.

If you’ve started to learn about blogging, video marketing, podcasting, and e-book writing, then you know how important content is to attracting new customers for your business.

The problem? It’s easy to get stuck on the content creation hamster wheel.

Your blog, your newsletter, your podcast: they all turn into this monster that you need to keep feeding.

I absolutely believe that content marketing is a great low-cost high-return way of getting new clients and customers for your business online.

However, I don’t believe that you need to be creating content 24/7 in order to be successful with inbound marketing.

You can check out the related post and video for this episode here.

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Off The Charts Business Podcast with Nathalie Lussier

The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.

Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.

Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.

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