#006: Are you giving away too much free content?

Off The Charts Business Podcast with Nathalie Lussier

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#006: Are you giving away too much free content?

Nathalie Lussier

Mar 14, 2014

In episode 6 of the Off The Charts Business Podcast, we look at the myth of free content.

It’s a common misconception that if you give away some of your best content for free… you’re going to make fewer sales or get fewer clients.

In reality, it’s the opposite. The more high value stuff you can give away, the more people will see your generosity and want to buy from you. This happens through the built-in human need to reciprocate. When someone is nice to us, we want to be nice to them.

But just giving away your best stuff isn’t necessarily enough to ensure you’ll get your fans and subscribers to turn into paying customers.

You can check out the related post and video for this episode here.

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Off The Charts Business Podcast with Nathalie Lussier

The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly.

Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college.

Today, Nathalie is the CEO of the AccessAlly WordPress plugin for ambitious course creators, membership site owners, and community builders. She has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.

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